Rockbridge appoints Jordan Hansell as president

Rockbridge Holdings split its president & CEO role into two positions, naming Jordan Hansell as president.  

As president, Hansell will continue Rockbridge Holdings’ efforts to grow its infrastructure and enhance efficiencies. Jim Merkel will remain CEO of Rockbridge. Merkel will lead the company’s strategic vision and will continue to direct the firm’s investments.  

Hansell previously served as Chairman and CEO of NetJets, the world’s largest private aviation provider, where he completed the company’s $1-billion turnaround from 2009 through 2014. Rockbridge Holdings selected Hansell for his track record of implementing profitable long-term strategies and experience from working with Warren Buffett.  

Virtual Event

Hotel Optimization Part 3 | January 27, 2021

With 2020 behind us and widespread vaccine distribution on the horizon, the second half of the new year is looking up, but for Q1 (and most likely well into Q2) we’re very much still in the thick of what has undeniably been the lowest point of the pandemic. What can you be doing now to power through and set yourself up for a prosperous 2021 and beyond? Join us at Part 3 of Hotel Optimization – A Virtual Event on January 27 from 10am – 1:05pm ET for expert panels focused on getting you back to profitability.


“I’ve known Jordan personally and professionally for several years, and I think very highly of his experience, character and integrity,” Jim Merkel said. “Our business has grown in size and sophistication and Jordan’s executive leadership will enable us to continue to grow and execute at a high level.”

Before joining NetJets, Hansell was a partner with the law firm Nyemaster Goode, where his practice focused primarily on general corporate matters, complex real estate transactions, private placements and mergers and acquisitions. Prior to joining Nyemaster Goode, Hansell served as a law clerk to Supreme Court Justice Antonin Scalia.