Sage Hospitality Group has added two California hotels to its portfolio of managed properties: The Guild Hotel, Tribute Portfolio in downtown San Diego and The Lodge at Sonoma Renaissance Resort & Spa in downtown Sonoma.
When evaluating any new business opportunity, Sage Hospitality Group assesses how the four companies within its enterprise—Sage Hotel Management, Sage Restaurant Concepts, Sage Studio and Sage Investments—can provide a competitive advantage to both the asset and ownership partners.
The company found The Guild and The Lodge at Sonoma to be a good fit for the Sage portfolio because Sage Hotel Management specializes in the independent, soft-branded and lifestyle segment and is actively focused on growing its portfolio in this category. Sage Restaurant Concepts will be leading the management of food and beverage operations at both hotels. Sage Studio will evaluate each property and will work with the hotel teams to develop new experiences.
While these deals are management contracts and will not involve an investment from Sage, the team at Sage Investments will provide guidance to the operations teams of each property.
“We are truly thrilled to welcome these two beautiful assets and their teams into the Sage family,” said Daniel del Olmo, president and COO of Sage Hotel Management, a Sage Hospitality Group company. “Both The Guild Hotel and The Lodge at Sonoma are perfect additions to our growing portfolio of lifestyle hotels, and we look forward to bringing the talent and expertise of the Sage team to these operations. We are thankful to our partners at Oram Hotels and DiamondRock Hospitality Co. for their partnership with Sage.”
The Guild Hotel, a Tribute Portfolio Hotel
The Guild Hotel is a reimagining of the historic Armed Services YMCA building that opened last summer in downtown San Diego. The 162-room hotel is part of Marriott’s Tribute Portfolio soft brand and celebrates the building’s past through the restoration of historic details, like the reconditioned exterior and grand stone staircase. Modern touches include a grand ballroom in place of the original basketball court and pool.
“The guest experience at The Guild is intended to be rooted in nostalgia and familiarity, but injected with a modern edge,” said Alvin Mansour of Oram Hotels, the San Diego-based ownership group for The Guild. “We look forward to working with the Sage team to continue to bring our vision to life.”
The Lodge at Sonoma Renaissance Resort & Spa
The Lodge at Sonoma is located in California’s Sonoma Valley wine country, less than an hour north of San Francisco. The property soon will open a new restaurant from chef Michael Mina, Wit & Wisdom Sonoma.
“We have partnered with Sage Hospitality Group and its companies for many years, and look forward to the operational expertise they will bring to The Lodge at Sonoma,” said Tom Healy, COO of DiamondRock Hospitality Company, which owns The Lodge at Sonoma.