Shatterproof hosts addiction benefit at ALIS

The hotel industry is standing up against addiction at this year’s Americas Lodging Investors Summit.

Shatterproof is a national organization that is committed to preventing our loved ones from developing an addiction to alcohol and other drugs, and for those afflicted with this disease, providing evidence-based treatment and ending the unjust stigma. Shatterproof was founded in 2013 by HEI Hotels & Resorts founder, Gary Mendell, who lost his son, Brian, to addiction in 2011. 

On January 25 & 26, nearly 150 hotel executives will be taking the Shatterproof Challenge by rappelling down 26 stories of the JW Marriott L.A. LIVE during ALIS. To date there are 46 teams registered and $584K has been raised for the prevention and treatment of addiction. Over 30 hospitality companies have stepped up to sponsor the event. 

FREE DAILY NEWSLETTER

Like this story? Subscribe to Operations & Technology!

Hospitality professionals turn to Operations & Technology as their go-to source for breaking news on guestrooms, food & beverage, hospitality and technology trends, management and more. Sign up today to get news and updates delivered to your inbox daily and read on the go.

This is not the first time the industry is joining Shatterproof—since 2013 the hotel industry has sponsored and had teams in Shatterproof Challenge events across the United States-raising $1.2 million to-date. Additionally, a program is available that gives people at select hotels the option to not have housekeeping and have $5 donated to Shatterproof. This program raised $150K in 2015.

For more details and a full list of sponsors and teams please visit www.rappelALIS.org.

Suggested Articles

Meliá Hotels International's Gabriel Escarrer discusses the group's work to become more environmentally friendly.

The Balearic Islands have passed a bill which limits the sale and promotion of alcohol in certain tourist-heavy areas.

The S.C.-based restaurant group picked hospitality veteran Larry Spelts to lead its new hotel management and consulting division.