Shatterproof hosts addiction benefit at ALIS

The hotel industry is standing up against addiction at this year’s Americas Lodging Investors Summit.

Shatterproof is a national organization that is committed to preventing our loved ones from developing an addiction to alcohol and other drugs, and for those afflicted with this disease, providing evidence-based treatment and ending the unjust stigma. Shatterproof was founded in 2013 by HEI Hotels & Resorts founder, Gary Mendell, who lost his son, Brian, to addiction in 2011. 

On January 25 & 26, nearly 150 hotel executives will be taking the Shatterproof Challenge by rappelling down 26 stories of the JW Marriott L.A. LIVE during ALIS. To date there are 46 teams registered and $584K has been raised for the prevention and treatment of addiction. Over 30 hospitality companies have stepped up to sponsor the event. 

Virtual Event


Survival in these times is highly dependent on a hotel's ability to quickly adapt and pivot their business to meet the current needs of travelers and the surrounding community. Join us for Optimization Part 2 – a FREE virtual event – as we bring together top players in the industry to discuss alternative uses when occupancy is down, ways to boost F&B revenue, how to help your staff adjust to new challenges and more, in a series of panels focused on how you can regain profitability during this crisis.

This is not the first time the industry is joining Shatterproof—since 2013 the hotel industry has sponsored and had teams in Shatterproof Challenge events across the United States-raising $1.2 million to-date. Additionally, a program is available that gives people at select hotels the option to not have housekeeping and have $5 donated to Shatterproof. This program raised $150K in 2015.

For more details and a full list of sponsors and teams please visit

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