Sotherly Hotels entered into a 10-year franchise agreement with Hilton Worldwide to rebrand its Jacksonville, Fla., hotel as the DoubleTree by Hilton Jacksonville Riverfront. The Company currently operates the hotel under IHG's Crowne Plaza brand.
The conversion is scheduled to take place on Sept. 1, 2015, subject to the completion of certain product improvement requirements. The hotel is currently undergoing a $5-million renovation which commenced in early 2014 and is scheduled for completion in the third quarter 2015.
The 292 room hotel sits on the south bank of the St. Johns River, amidst downtown Jacksonville's San Marco Historic District. The property has 12,000 square feet of meeting space, a Ruth's Chris Steakhouse and an outdoor pool overlooking the city's Riverwalk.