Spring break travel drives U.S. hotel performance

U.S. hotel performance rose during the middle of March from the previous week and showed improved comparisons against 2019, according to STR's latest data. The company credits the uptick to spring break travel.  

For the week of March 13-19 (percentage change from comparable week in 2019):

  • Occupancy: 66.9 percent (-3.7 percent)
  • Average daily rate: $151.63 (+13.6 percent)
  • Revenue per available room: $101.44 (+9.5 percent)

The weekly occupancy level was the highest since the week ending Aug. 7, while ADR was the second highest for any week on record.

Top Markets

Among the top 25 markets, Miami showed the largest increase over 2019 in each of the three key performance metrics: occupancy (+3.1 percent to 87.8 percent), ADR (+39.2 percent to $348.95) and RevPAR (+43.5 percent to $306.49).

San Francisco/San Mateo experienced the largest occupancy decrease from 2019 (-29.9 percent to 60.2 percent).

The steepest RevPAR deficits were in San Francisco/San Mateo (-54.2 percent to $107.11) and Washington, D.C. (-24.5 percent to $93.23).