Starwood Hotels & Resorts is making big moves in Australia with the opening of the Four Points by Sheraton in Brisbane. According to the Australian Business Traveller, the hotel is the first new-build hotel to enter the Brisbane CBD market in over a decade. The hotel has 246 guestrooms housed in a 32-story tower, and has 1,023 square feet of function space and two restaurants. The hotel is also the brand’s fourth property in Australia, joining Four Points hotels in Sydney, Geelong and Perth. The property is owned by Felicity Hotel Pty.
“We are delighted to introduce Four Points to Brisbane, one of Australia’s most energetic and economically vibrant cities,” Sean Hunt, regional VP Pacific, Starwood Hotels & Resorts, told Hospitality Biz India. “Brisbane is a leading choice among business and leisure travellers, and the new Four Points is ideally positioned to cater to these different markets with a range of signature offerings and stylish accommodations.”
Starwood also recently announced plans to open more than 60 new hotels in Europe by 2020, increasing its European footprint by nearly 40 percent and tapping growth in countries such as Turkey and Russia. Bloomberg reported that nine of the new hotels will open in 2014, two more openings than last year. Starwood also plans to open its seventh Sheraton hotel in Turkey.
The decision for expansion comes in the face of slowed growth in Asia and Europe, with the company instead deciding to focus on budding infrastructure development taking place in Turkey and Russia. These developments, according to the company, are creating favorable conditions for the expansion of its hotel brands. Starwood's growth plans include Aloft and Luxury Collection hotel openings in Ukraine.