Starwood opens New Orleans' first Aloft property

Starwood Hotels & Resorts Worldwide opened its first Aloft hotel in New Orleans, following the completion of an adaptive re-use project that transformed a historic building in the city’s Central Business District. The hotel is controlled by 225 Baronne Complex Subtenant, an affiliate of HRI Properties, and managed by HRI Lodging. Aloft New Orleans Downtown has 188 loft-like rooms.

“We are thrilled to introduce the Aloft brand, with its distinct design aesthetic, buzzing social scene and innovative offerings, to the vibrant city of New Orleans,” said Brian McGuinness, SVP, specialty select brands for Starwood. “Gaining growth momentum in markets worldwide, Aloft continues to build global buzz as we near 100 hotels worldwide.”

Located at 225 Baronne Street, Aloft New Orleans Downtown anchors a new mixed-use complex within walking distance to New Orleans’ iconic Bourbon Street, the Mercedes-Benz Superdome, numerous offices, and the many jazz clubs, bars and boutiques in the French Quarter. Hotel amenities include an outdoor Splash pool, 24-hour fitness center and 2,500 square feet of flexible meeting space. Free Wi-Fi is available throughout the entire hotel.

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The mixed-use building also includes residences on floors 18 through 30 with separate dedicated entrance and elevator, as well as separate amenities. The project is one of several successful adaptive re-use projects for the Aloft brand in cities across North America including Aloft Orlando Downtown, Aloft Tulsa Downtown, Aloft Dallas Downtown, Aloft Detroit at the David Whitney and Aloft Tampa Downtown.

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