Starwood to open four new Mexico hotels in 2015

Starwood Hotels & Resorts Worldwide entered an agreement with GH Pegasus to open Aloft Tijuana, Aloft Coatzacoalcos and Aloft Poza Rica by the end of 2017, and an agreement with Hoteles Real Chihuahua to unveil the Sheraton Chihuahua Soberano Hotel, a strategic conversion, by November 2015.

Aloft Tijuana, Aloft Coatzacoalcos and Aloft Poza Rica will be operated by Grupo Presidente under franchise agreements. Aloft Tijuana will have 150 loft-like guestrooms fully equipped with the brand’s signature amenities. The newly-built Aloft Coatzacoalcos will have 133 loft-like guestrooms. Poza Rica, also located in the state, is an oil and gas hub with offices for some of the most important multinational firms. Aloft Poza Rica is a conversion of an existing hotel and will have 127 rooms. Both will provide guests access to a vibrant social scene at W XYZ Bar, RE:CHARGE, a fully equipped fitness center and an outdoor Splash pool.

With the opening of Sheraton Chihuahua Soberano Hotel, Starwood will increase its Sheraton footprint to six hotels in the country, and to 37 in the region.

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The conversion, managed by Hoteles Real de Chihuahua, will be completely renovated prior to its debut in November 2015. The property will have 194 guestrooms and 10 suites, two restaurants and a Sheraton Club lounge, the state-of-the-art technology of [email protected] and Sheraton Fitness. With more than 14,000 square feet of meeting space, it will have the largest meeting space in the market, catering to major corporate, government and social events.

The Sheraton Chihuahua Soberano Hotel is located in the upscale northern zone of the city and is five minutes from the San Francisco Country Club-an 18-hole golf course and some of the most industrial parks in the city.

Starwood currently operates 94 hotels and resorts across Latin America, including eight of the company’s nine brands including: The Luxury Collection, St. Regis, Sheraton, Westin, W Hotels, Le Meridien, Four Points by Sheraton and Aloft. The company has plans to further expand its portfolio in the region with a pipeline of 17 hotels due to open by 2017. Mexico is the company’s largest market in Latin America with 28 operating hotels and 8 properties in the pipeline.

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The three properties are a Hampton Inn & Suites, a Westin and an Autograph Collection hotel.

In June, international inbound travel to the United States saw its worst performance since September 2015, according to the U.S. Travel Association.

The openings consist of a dual-branded property in San Jose, Calif.; a Hyatt Place in Vacaville, Calif.; and a Residence Inn by Marriott outside Seattle.