Sterling Stoudenmire named president and CEO of America's Best Franchising

America’s Best Franchising named Sterling F. Stoudenmire, IV as the company’s new president and CEO, effective immediately, succeeding Doug Collins who has chosen to pursue new opportunities. Stoudenmire has been assigned the responsibility of changing the company into an industry leader for its segment.

“We intend to revitalize the company and its value proposition for both owners and the traveling public by thoroughly and dramatically redefining, repositioning, and re-launching the America’s Best Franchising brands,” Stoudenmire said. “We will move quickly and deliberately so we can reach our full potential.”

Stoudenmire has hospitality experience, most recently as the CEO responsible for the turnaround of Island One Resorts, a timeshare company in Orlando with more than 50,000 owners and 1,500 units. Previously, he was an associate partner with Accenture, the world’s largest consulting firm, which serves clients in a wide variety of industries in both the U.S. and Europe.

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Survival in these times is highly dependent on a hotel's ability to quickly adapt and pivot their business to meet the current needs of travelers and the surrounding community. Join us for Optimization Part 2 – a FREE virtual event – as we bring together top players in the industry to discuss alternative uses when occupancy is down, ways to boost F&B revenue, how to help your staff adjust to new challenges and more, in a series of panels focused on how you can regain profitability during this crisis.

Atlanta-based America’s Best Franchising operates more than 300 hotels primarily in the United States under five brands:  Jameson Inns & Suites; 3 Palms Resorts; Country Hearth Inns & Suites; America’s Best Inns & Suites; and Budgetel Inns & Suite

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