STR: Canada tops pandemic-era performance in June

Canada’s hotel performance in June was the highest of the pandemic era, with monthly hotel room rates reaching an all-time high, according to STR’s latest data.  

For the month (percentage change from June 2019):

  • Occupancy: 71.7 percent (-2.8 percent)
  • Average daily rate: CAD197.87 (+8.8 percent)
  • Revenue per available room: CAD141.97 (+5.7 percent)

In addition to the highest ADR level on record, the June RevPAR level was the country’s highest since August 2019, while occupancy was its highest since September 2019.

“June was an exceptional month for Canada hotels, with RevPAR exceeding 2019 levels for the first time since the pandemic began, and, on nominal terms, reaching the highest level for any June on record,” said Laura Baxter, CoStar Group’s director of hospitality analytics for Canada. CoStar Group is the parent company of STR.

“Notably, the RevPAR index across all location types was over 100, including at airport and urban hotels, for the first time since the pandemic started,” Baxter said. “The main driver of the RevPAR recovery is still ADR, which has been higher than 2019 levels for four consecutive months. Meanwhile, occupancy remains slightly below the pre-pandemic comparable, as a small gap in group and weekday demand is holding back the metric from full recovery. Despite the deficit, the rebound in group demand is also going from strength to strength, reaching 2.5 million room nights in June, compared to 2.9 million in June 2019. Group ADR also exceeded 2019 for the first time."

Top Markets

Among the provinces and territories, Nova Scotia recorded the highest June occupancy level (79.7 percent), which was 5.5 percent above the prepandemic comparable.

Among the major markets, Toronto saw the highest occupancy (84.4 percent), which was a 0.9 percent increase from 2019. Of note, Montreal, which hosted the Canadian Grand Prix, reached an occupancy level of 75.8 percent.

The lowest occupancy among provinces was reported in Alberta (62.1 percent), down 2.1 percent against 2019. At the market level, the lowest occupancy was reported in Edmonton (-8.9 percent to 53.6 percent).

“The most recent data from Statistics Canada shows that international visitor numbers are well above 2021 levels but remain less than half of 2019 at 47 percent, suggesting a huge opportunity for hoteliers to benefit from more international visitation,” Baxter said. “In mid-July, however, random testing for fully vaccinated inbound air travelers resumed, adding to the hassle of crossing the Canadian border. This change will likely add downward pressure to international demand recovery. Thankfully, the domestic market will keep hotel demand strong for the remainder of the summer, and anecdotal evidence suggests that the booking pace is strong into September. However, with rising interest rates and costs, discretionary spending from domestic leisure travelers will likely be increasingly scrutinized in Q4 2022 and Q1 2023. At that time, international hotel demand recovery, and other lagging segments, will be even more critical to replace any drop off in demand from the leisure segment, which has led the recovery thus far.”