STR data show positive U.S. ADR, occupancy numbers for early 2015

Though the industry is still in the early stages of 2015, data from STR are showing positive results for hotel performance metrics in the U.S.

In year-over-year measurements for the week of Jan. 4-10, 2015, STR found that the industry's occupancy rose 1.0 percent to 49.9 percent. Meanwhile, average daily rate (ADR) increased to 4.0 percent, finishing the week at $110.40. Revenue per available room (RevPAR) was up 5.1 percent, settling at $55.07.

Among the country's top 25 markets, New Orleans, reported the only double-digit occupancy increase (up 12.5 percent to 53.8 percent). Philadelphia, saw the only double-digit occupancy decrease as it fell 12.8 percent to 46.9 percent. The largest ADR increase (9.8 percent to $87.49) was found in San Francisco/San Mateo, which was followed by a 7.3-percent ADR increase to $166.73. Nearby Los Angeles/Long Beach, was host to the largest ADR decrease (down 4.4 percent to $145.20.

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Hotel Optimization Part 3 | January 27, 2021

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Additionally, four of the top 25 markets reported double-digit RevPAR gains: New Orleans (up 19.6 percent to $67.32); Orlando, Fla. (up 17.2 percent to $79.49); Phoenix, (up 14.2 percent to $72.95); and Seattle, Wash. (up 12.6 percent to $63.07). Philadelphia reported the largest RevPAR decrease, dropping 14.3 percent to $50.55.

STR has been reporting occupancy and ADR increases in the U.S. since October, and reported in late August, alongside PwC, that occupancy is building to reach a 20-year high in 2015