U.S. hotel occupancy increased more than 4 percentage points during the week ending Feb. 13 from the previous week, according to STR‘s latest data.
For the week of Feb. 7-13, occupancy reached 45.1 percent, down 29 percent from the comparable week in 2020. Average daily rate reached $99.21, down 25.7 percent from 2020, and revenue per available room reached $44.72, down 47.2 percent.
Boosted by Valentine’s Day and the long Presidents’ Day weekend, U.S. weekend occupancy (Friday/Saturday) came in at 58.5 percent, which was the highest level in the metric since mid-October. Elevated occupancy during the weekend of Presidents’ Day occurred during previous recessions as well.
Top Markets
Aggregate data for the top 25 markets showed slightly lower occupancy (44 percent) but higher ADR ($106.53) than all other markets.
Among the top 25 markets, Tampa, Fla., saw the highest occupancy level (66.3 percent), lifted by Super Bowl LV.
Top 25 markets with the lowest occupancy levels for the week included Oahu Island, Hawaii (28.8 percent), and Minneapolis (30.9 percent).