STR: Super Bowl drives higher occupancy for Tampa

Super Bowl LV drove hotel occupancy in Tampa, Fla., to nearly 63 percent. Photo credit:iStock Editorial / Getty Images Plus (Raymond James Stadium Tampa)

U.S. weekly hotel occupancy remained relatively flat from the previous week, according to STR‘s latest data through Feb. 6.

For the week of Jan. 31 to Feb. 6, occupancy held steady at 40.9 percent, down 30.5 percent from the comparable week in 2020. Average daily rate was $91.44, down 29 percent year over year, while revenue per available room was $37.44, down 50.6 percent.

The Super Bowl Effect

Lifted by Super Bowl LV, hotels in Tampa/St. Petersburg, Fla., saw the highest occupancy level among the top 25 markets at 62.9 percent. Among STR-defined submarkets, Tampa East (90.4 percent) saw the highest spike in Friday/Saturday occupancy, while Tampa Central Business District/Airport posted the highest ADR ($379) on those nights. STR will release a more detailed Super Bowl analysis following next week’s data processing, which will include the night of the Super Bowl Sunday (Feb. 7). 

Top 25 Markets

Top 25 markets with the lowest occupancy levels for the week included Oahu Island, Hawaii (23.4 percent), and Minneapolis/St. Paul/Wisconsin (28 percent).

Overall, aggregate data for the top 25 markets showed lower occupancy (38.9 percent) but higher ADR ($99.20) than all other markets.