The U.S. hotel industry reported lower performance in November compared with the previous month, according to new data from STR. Compared to November 2019, occupancy dropped 34.5 percent to 40.3 percent, down from 48.3 percent in October.
Average daily rate, meanwhile, was down 27.7 percent year over year to $90.92 (and down from $97.61 in October), while revenue per available room dropped 52.6 percent to $36.67, down from 47.13 in October.
Among the top 25 markets, Oahu Island, Hawaii, reported the lowest November occupancy level (22.6 percent), which represented a 72.4 percent decline in year-over-year comparisons. On the other hand, the market showed the highest ADR at $167.49, but that was still down 26.7 percent. In addition to Oahu Island, eight other markets posted ADR above $100.
Phoenix reported the highest occupancy level (49.6 percent), down 31.3 percent year over year. The next highest occupancy levels were seen in Tampa/St. Petersburg, Fla. (48.8 percent), and Atlanta (46.5 percent).
Overall, the top 25 markets showed lower occupancy but higher ADR than all other markets.