U.S. weekly hotel occupancy remained flat from the previous week, according to STR‘s latest data through Jan. 23.
For the week of Jan. 17–23, occupancy reached 40 percent compared with 40.1 percent the previous week and down 30.6 percent compared to the same week in 2020. Average daily rate was down 28.1 percent year over year to $90.13, while revenue per available room was down 50.1 percent to $36.07.
Top Markets
Aggregate data for the top 25 markets showed lower occupancy (38.8 percent) but higher ADR (US$97.60) than all other markets.
Thanks to a small lift from the presidential inauguration, Washington, D.C.-Maryland-Virginia (57.6 percent), reported the highest occupancy level among the top 25 markets.
Top 25 markets with the lowest occupancy levels for the week included Oahu Island, Hawaii (21.7 percent), and San Francisco/San Mateo, Calif. (27.8 percent).