U.S. hotel occupancy was virtually flat during the week of Oct. 11-17 from the previous week at 50.1 percent, according to the latest data from STR.
From Oct. 11 through 17, occupancy was steady at 50.1 percent (down 30.7 percent from the comparable week in 2019), while average daily rate reached $97.69 (down 28.3 percent) and revenue per available room was $48.91 (down 50.3 percent).
Aggregate data for the top 25 markets showed lower occupancy (44.4 percent) but higher ADR (US$101.56) than all other markets.
Eight of those major markets reached or surpassed 50 percent occupancy, led by Norfolk/Virginia Beach, Va. (53.7 percent); San Diego (53.5 percent); and Phoenix (52.9 percent).
Markets with the lowest occupancy levels for the week included Oahu Island, Hawaii (20 percent), and Orlando (35.7 percent).