STR: U.S. hotel occupancy holds steady from previous week

The Best Western Plus Executive Residency Phoenix-Happy Valley is the first of 35 dual-branded hotels in Best Western's development pipeline.
Hotel occupancy in Phoenix reached 52.9 percent for the week of Oct. 11-17, according to the latest data from STR. Photo credit: Getty/miroslav_1

U.S. hotel occupancy was virtually flat during the week of Oct. 11-17 from the previous week at 50.1 percent, according to the latest data from STR. 

From Oct. 11 through 17, occupancy was steady at 50.1 percent (down 30.7 percent from the comparable week in 2019), while average daily rate reached $97.69 (down 28.3 percent) and revenue per available room was $48.91 (down 50.3 percent).

Top Markets

Aggregate data for the top 25 markets showed lower occupancy (44.4 percent) but higher ADR (US$101.56) than all other markets. 

STR: U.S. reports record-low third-quarter hotel occupancy

Eight of those major markets reached or surpassed 50 percent occupancy, led by Norfolk/Virginia Beach, Va. (53.7 percent); San Diego (53.5 percent); and Phoenix (52.9 percent). 

Markets with the lowest occupancy levels for the week included Oahu Island, Hawaii (20 percent), and Orlando (35.7 percent).