STR: U.S. hotel occupancy improves in January

The U.S. hotel industry showed higher performance levels in January than in December, according to data from STR. Occupancy in January was 39.3 percent, down 28.3 percent from January 2020. Average daily rate was $90.79, down 27.8 percent, while revenue per available room was $35.72, down 48.2 percent.

Occupancy and RevPAR were up from December but remained closer to the earlier months of the pandemic. ADR was down slightly from the previous month.

Top Markets

Among the top 25 markets, Oahu Island, Hawaii, reported the lowest January occupancy level (23.6 percent), which represented a 72.9 percent decrease in year-over-year comparisons.

Miami reported the highest occupancy level (54.5 percent), which was down 32.3 percent year over year. The market also showed the highest ADR ($195.08), which represented a 25.5 percent decline year over year. The next highest occupancy levels were seen in Tampa, Fla. (54.2 percent), and Phoenix (49.3 percent).

In addition to Miami, six other markets posted ADR above $100.

Overall, the top 25 markets showed lower occupancy but higher ADR than all other markets.