STR: U.S. hotel occupancy, rate, revenue improve in February

U.S. hotels showed higher performance levels in February than they did in January, according to February 2021 data from STR.

Occupancy for the month was 45.3 percent, down 26.6 percent from February 2020 but up significantly from 39.3 percent in January. Average daily rate reached $98.31, down 24.8 percent year over year but up from $90.79 in January, while revenue per available room reached $44.57, down 44.8 percent from 2020 but up from $35.72 in January.
 

Occupancy and RevPAR were the highest for any month since October 2020, while ADR was the highest since September 2020.

Top 25 Markets

Among the top 25 markets, Oahu Island in Hawaii reported the lowest February occupancy level (29.3 percent), which represented a 65.9 percent decrease in year-over-year comparisons.

Lifted by Super Bowl LV, Tampa experienced the highest occupancy level (66 percent), which was down 23.6 percent year over year. The next highest occupancy level was in Miami (65.5 percent), which recorded the highest ADR ($215.86) and RevPAR ($141.31) levels.

Miami was the only market to register ADR above $200 and RevPAR above $100. Eight additional markets posted ADR over $100.  

Overall, the top 25 markets showed lower occupancy but higher ADR than all other markets.