STR: U.S. hotels face slight decline in September

The Norfolk and the Virginia Beach, Va., region reported the highest occupancy level of STR's top 25 markets for the month. Photo credit: iStock / Getty Images Plus / DenisTangneyJr (Norfolk Virginia)

In September, the U.S. hotel industry faced slightly lower performance metrics from August, according to the latest data from STR. Occupancy for the month reached 48.3 percent, down 28.2 percent from September 2019 but down only 0.6 percent from this August. Average daily rate was $99.12, down 24.9 percent in 2019 and down from $102.46 the previous month. Revenue per available room was $47.87, down 46.1 percent year over year and down nearly 4 percent from August.

Related: August continues slight improvement for U.S. hotels

The absolute levels recorded in August were the highest for any month since April. More recently, October weekly data showed that occupancy reached 50 percent for just the second time since the industry’s low point.

Top Markets

Among the top 25 markets, Oahu Island, Hawaii, reported the lowest September occupancy level (21.3 percent), which represented a 74.9 percent decline in year-over-year comparisons. The market showed the highest ADR ($152.47), however, which was down 32.6 percent.

Norfolk/Virginia Beach, Va., reported the highest occupancy level (56.8 percent), which was down 10.7 percent year over year. San Diego (54 percent) and Los Angeles/Long Beach (53.8 percent) were the only other top 25 markets with occupancy above 50 percent.

In addition to Oahu Island, eight other markets posted ADR above US$100.

Overall, the top 25 markets showed lower occupancy but higher ADR than all other markets.