STR: U.S. hotels report first weekly occupancy drop since January

U.S. weekly hotel occupancy dipped slightly from the previous week, according to STR‘s latest data through Feb. 27.  

For the week of Feb. 21-27, occupancy dropped to 47.5 percent from 48.1 percent the week before, and was down 25.8 percent from the comparable week in 2020. Average daily rate was $96.72, down 25.2 percent, and revenue per available room was $45.90, down 44.5 percent.

The week-over-week decrease was the country’s first since late January. Hotels in Florida, California and New York reported the largest drops in demand. Texas, on the other hand, led the nation in roomnights sold as hotels continued to house residents displaced by winter storm damage. The state’s occupancy reached a pandemic high of 57.3 percent, up a full point from the week before.  

Related: Freezing weather drives Texas hotel occupancy

Top Markets

Aggregate data for the top 25 markets showed slightly lower occupancy (45 percent) but higher ADR ($102.49) than all other markets. Among the top 25 markets, Miami saw the highest occupancy level (68.5 percent). Top 25 markets with the lowest occupancy levels for the week included Oahu Island (30.2 percent) in Hawaii and Minneapolis (30.8 percent).