Reflecting the continued impact of the COVID-19 pandemic, the U.S. hotel industry reported significant year-over-year declines in the three key performance metrics during the week of April 12-18, 2020, according to data from STR.
In comparison with the week of April 14-20, 2019, the industry recorded the following:
- Occupancy: -64.4 percent to 23.4 percent
- Average daily rate: -42.2 percent to US$74.53
- Revenue per available room: -79.4 percent to US$17.43
“Absolute occupancy and ADR were actually up slightly from the previous week, but it is important to state that this is not any type of early-recovery sign,” said Jan Freitag, STR’s senior VP of lodging insights. “Rather, more demand can be attributed to frontline workers. A perfect example, the most notable occupancy level (33.3 percent) came in the New York City market, which has welcomed an influx of workers from the medical community.”
Aggregate data for the top 25 markets showed steeper declines across the metrics: occupancy (-71.3 percent to 21.5 percent), ADR (-48.3 percent to US$81.89) and RevPAR (-85.2 percent to US$17.63).
Among those top 25 markets, Oahu Island, Hawaii, experienced the largest drop in occupancy (-90.4 percent) and the only single-digit absolute occupancy level (8 percent). The decline in occupancy resulted in the steepest decrease in RevPAR (-94 percent to US$11.39).
Miami/Hialeah, Fla., posted the largest decline in ADR (-56.8 percent to US$101.51).
Occupancy in the New York City market was down 63.8 percent to 33.3 percent.
In Seattle, occupancy dropped 71.6 percent to 20 percent.