STR: U.S. occupancy flat, ADR down as COVID-19 spikes again

Orlando Florida
Hotels in Orlando reported occupancy of 28.9 percent for the week of July 5-11, just ahead of Disney World's reopening. Photo credit: Pixabay

With COVID-19 trending back upward compared to other nations, it will likely come as no surprise that U.S. hotel performance data for the week ending July 11 showed mostly flat occupancy and lower room rates from the previous week, according to the latest data from STR.

Compared to the comparable week in 2019, the week of July 5-11 showed an occupancy drop of 38 percent to 45.9 percent, average daily rate decline of 26.8 percent to $97.33 and revenue per available room fall of 54.6 percent to $44.67.

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Aggregate data for the top 25 markets showed lower occupancy (39.2 percent) and ADR ($96.69) than all other markets.

Norfolk/Virginia Beach, Va., was the only one of those major markets to reach a 60 percent occupancy level, achieving 60.4 percent.

Two additional markets surpassed 50 percent occupancy: Detroit (54.9 percent) and Atlanta (50.1 percent).

Markets with the lowest occupancy levels for the week included Oahu Island, Hawaii (19.1 percent); Boston (28.6 percent); and Orlando (28.9 percent).

Of note, in New York City, occupancy was 37 percent, down from 40.1 percent the previous week. In Seattle occupancy was 32.4 percent, virtually flat from the previous week.