U.S. weekly hotel occupancy remained relatively flat from the previous week, according to STR‘s latest data through Jan. 30.
For the week of Jan. 24-30, occupancy held steady at 40.4, down 29.6 percent from the comparable week in 2020 but flat week over week. Average daily rate was $89.62, down 29.8 percent, while revenue per available room was $36.23, down 50.6 percent.
Top Markets
Aggregate data for the top 25 markets showed lower occupancy (38.4 percent) but higher ADR ($95.50) than all other markets.
Tampa/St. Petersburg, Fla. (58.2 percent), reported the highest occupancy level among the top 25 markets.