STR: U.S. occupancy holds steady as January ends

Hotels on Oahu, Hawaii, posted occupancy of 22.8 percent for the week ending Jan. 30. Photo credit: Photo by Ka (sunset-on-oahu)

U.S. weekly hotel occupancy remained relatively flat from the previous week, according to STR‘s latest data through Jan. 30.

For the week of Jan. 24-30, occupancy held steady at 40.4, down 29.6 percent from the comparable week in 2020 but flat week over week. Average daily rate was $89.62, down 29.8 percent, while revenue per available room was $36.23, down 50.6 percent.

STR Jan 24-30

Top Markets

Aggregate data for the top 25 markets showed lower occupancy (38.4 percent) but higher ADR ($95.50) than all other markets.

Tampa/St. Petersburg, Fla. (58.2 percent), reported the highest occupancy level among the top 25 markets.

Top 25 markets with the lowest occupancy levels for the week included Oahu Island, Hawaii (22.8 percent), and Minneapolis/St. Paul/Wisconsin (27.7 percent).