STR: U.S. occupancy improves slightly post-Thanksgiving

Hotels in the Minneapolis/St. Paul/Wisconsin market reached occupancy of 24.5 percent for the week. Photo by StevenGaertner/iStock/Getty Images Plus/Getty Images (Getty / iStock / StevenGaertner)

After a steep decline over Thanksgiving week, U.S. weekly hotel occupancy increased slightly, according to the latest data from STR. For the week of Nov. 29 through Dec. 5, occupancy reached 37.4 percent, down 37.9 percent from the same week in 2019 but up from the previous week. Average daily rate was $86.21, down 33.1 percent, while revenue per available room was $32.23, down 58.4 percent.

With slightly higher demand after Thanksgiving, occupancy improved after several weeks of lowering levels. With a tougher year-over-year comparable, however, the country’s RevPAR decline was its worst since late June.

Top Markets

Aggregate data for the top 25 markets showed lower occupancy (35.1 percent) but higher ADR ($91.43) than all other markets.

Among the top 25 markets, Tampa/St. Petersburg, Fla., (46.1 percent) saw the highest occupancy level.

Markets with the lowest occupancy levels for the week included Minneapolis/St. Paul/Wisconsin (24.5 percent), and Oahu Island, Hawaii (21.2 percent).