STR: U.S. occupancy rebounds over New Year's week

Miami Skyline
Among the top 25 markets, Miami/Hialeah reported the highest occupancy level at 69.2 percent. Photo credit: Pixabay

Thanks to a travel boost leading into the New Year’s holiday, U.S. weekly hotel occupancy improved noticeably from the previous week, according to STR‘s latest data.

For the week of Dec. 27-Jan. 2, occupancy reached 40.6 percent, down 17.2 percent from the comparable week in 2019/2020 but up from 32.5 percent the week before. Average daily rate for the week was $107.93, down 21.5 percent from the comparable week in 2019/2020, while revenue per available room was $43.81, down 35.1 percent.

Hotel demand jumped in week-over-comparisons while Transportation Security Administration checkpoint counts showed five days with more than 1 million passengers. Substantial hotel demand growth is not expected to continue as leisure travel once again dissipates after the holidays.

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Top Markets

Aggregate data for the top 25 markets showed identical occupancy as the industry at large (40.6 percent) but higher ADR ($112.83) than all other markets.

Among the top markets, Miami/Hialeah reported the highest occupancy level at 69.2 percent.

Top markets with the lowest occupancy levels for the week included Minneapolis/St. Paul/Wisconsin (24.2 percent) and Boston (28.2 percent).