STR: U.S. occupancy rebounds over New Year's week

Miami Skyline
Among the top 25 markets, Miami/Hialeah reported the highest occupancy level at 69.2 percent. Photo credit: Pixabay

Thanks to a travel boost leading into the New Year’s holiday, U.S. weekly hotel occupancy improved noticeably from the previous week, according to STR‘s latest data.

For the week of Dec. 27-Jan. 2, occupancy reached 40.6 percent, down 17.2 percent from the comparable week in 2019/2020 but up from 32.5 percent the week before. Average daily rate for the week was $107.93, down 21.5 percent from the comparable week in 2019/2020, while revenue per available room was $43.81, down 35.1 percent.

Hotel demand jumped in week-over-comparisons while Transportation Security Administration checkpoint counts showed five days with more than 1 million passengers. Substantial hotel demand growth is not expected to continue as leisure travel once again dissipates after the holidays.

Virtual Event

Hotel Optimization Part 3 | January 27, 2021

With 2020 behind us and widespread vaccine distribution on the horizon, the second half of the new year is looking up, but for Q1 (and most likely well into Q2) we’re very much still in the thick of what has undeniably been the lowest point of the pandemic. What can you be doing now to power through and set yourself up for a prosperous 2021 and beyond? Join us at Part 3 of Hotel Optimization – A Virtual Event on January 27 from 10am – 1:05pm ET for expert panels focused on getting you back to profitability.

Top Markets

Aggregate data for the top 25 markets showed identical occupancy as the industry at large (40.6 percent) but higher ADR ($112.83) than all other markets.

Among the top markets, Miami/Hialeah reported the highest occupancy level at 69.2 percent.

Top markets with the lowest occupancy levels for the week included Minneapolis/St. Paul/Wisconsin (24.2 percent) and Boston (28.2 percent).