STR: U.S. hotel performance down in August

Following seasonal patterns, the U.S. hotel industry reported lower performance in August from the previous month, according to the latest data from STR.

For the month (percentage change from August 2019):

  • Occupancy: 66.5 percent (-6.7 percent)
  • Average daily rate: $151.49 (+14.0 percent)
  • Revenue per available room: $100.67 (+6.3 percent)

Top Markets

Among STR's top 25 markets, Hawaii's Oahu Island reported the highest occupancy level (81.6 percent), which was down 8.3 percent from the market’s 2019 benchmark.

Markets with the lowest occupancy for the month included New Orleans (47.3 percent) and Houston (55.3 percent).

New Orleans reported the steepest decline in occupancy when compared with 2019 (-21.9 percent).

Reflecting continued improvement in business travel and groups, the top 25 markets showed higher occupancy and ADR than all other markets.