STR weekly numbers show higher occupancy, room rates

New Orleans
Occupancy in New Orleans during the week ending August 1 was 29.7 percent, according to STR. Photo credit: f11photo/iStock/Getty Images Plus/Getty Images

U.S. hotel performance data for the week ending August 1 showed slightly higher occupancy and room rates from the previous week, according to the latest numbers from STR.

July 26-August 1 2020 (percentage change from comparable week in 2019):

  • Occupancy: 48.9 percent (-34.5 percent)
  • Average daily rate: US$100.04 (-25.3 percent)
  • Revenue per available room: US$48.96 (-51.1 percent)

Other results from STR:

U.S. occupancy has risen week over week for 15 of the last 16 weeks, although growth in demand (roomnights sold) has slowed. 

Aggregate data for the top 25 markets showed lower occupancy (41.4 percent) and ADR (US$97.58) than all other markets. 

Norfolk/Virginia Beach, Va., was the only one of those major markets to reach a 60 percent occupancy level (64.1 percent). 

Three additional markets reached or surpassed 50 percent occupancy: Detroit (54.3 percent); San Diego (53.1 percent); and Philadelphia (51.4 percent).

Markets with the lowest occupancy levels for the week included Oahu Island, Hawaii (21.4 percent), and New Orleans (29.7 percent). 

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