STR weekly results: July 10-16

After two consecutive weeks of lower demand around the Fourth of July holiday, U.S. hotel performance bounced back between July 10-16 from the previous week, according to STR‘s latest data.

For the week (percentage change from comparable week in 2019):

  • Occupancy: 72 percent (-7.4 percent)
  • Average daily rate: $157.23 (+14.9 percent)
  • Revenue per available room: $113.28 (+6.4 percent)

In comparison, for the week of July 3-9 (percentage change from comparable week in 2019): 

  • Occupancy: 63.3 percent (-14.5 percent)
  • ADR: $153.71 (+15.7 percent)
  • RevPAR: $97.37 (-1.1 percent)

Top Markets

Of STR’s top 25 markets, San Diego reported the only occupancy increase over 2019 (+1 percent to 89.9 percent). San Diego (89.9 percent), Oahu Island (87.2 percent) and Seattle (85.8 percent) led the major markets in absolute occupancy for the week.

Miami posted the largest ADR gain over 2019 (+29.9 percent to $204.15). San Francisco was the only market to report an ADR decrease compared to 2019 (-4.1 percent to $229.24).

The steepest RevPAR deficits were in San Francisco (-20.7 percent to $168.69) and Minneapolis (-15.5 percent to $100.84).