Best Western International announced today that the Hotel Mäster Johan in Malmö, Sweden is the first independent hotel to join the BW Premier Collection, Best Western’s new soft brand. The BW Premier Collection was launched in October.
The Hotel Mäster Johan is a 68-room boutique hotel that was renovated to keep its modern, classic Nordic style with light colors, natural materials and beautiful art. The Hotel Mäster Johan is a recipient of the 2014 TripAdvisor Travelers Choice award.
The BW Premier Collection affords hoteliers with independent, upscale hotels access to Best Western’s $4.1 billion global reservation system, loyalty program, a global sales and marketing team and eCommerce and technology resources, all while retaining their local identity.