TripAdvisor's GreenLeaders program launches in Europe

TripAdvisor is expanding its GreenLeaders program to Europe, according to the Malay Mail Online. The program, which launched last year in the U.S., was designed alongside the United Nation Environment Program and is used to identify properties who are making strides in sustainability.

As part of the program, European hotels will be assessed on criteria such as the re-use of linens and towels, recycling practices, composting, their use of solar panels if available and the installation of electric car charging stations. A property that qualifies as a GreenLeader will be identified by a leaf and awarded a bronze, silver, gold or platinum designation.

Travelers will then be able to access an online list of these properties on TripAdvisor's website. Reviewers will also be encouraged to comment on a hotel's green credentials after a stay.

Virtual Event


Survival in these times is highly dependent on a hotel's ability to quickly adapt and pivot their business to meet the current needs of travelers and the surrounding community. Join us for Optimization Part 2 – a FREE virtual event – as we bring together top players in the industry to discuss alternative uses when occupancy is down, ways to boost F&B revenue, how to help your staff adjust to new challenges and more, in a series of panels focused on how you can regain profitability during this crisis.

According to Blue and Green Tomorrow, the GreenLeaders program was developed due to the rising interest in green hotels from both a guest and investment standpoint. A TripAdvisor survey last month found that nearly 25 percent of Americans are trying to make environmentally conscious choices regarding hotel stays, and that carries over into how a hotel operates. While nine percent of European travelers surveyed claimed to have chosen a hotel based on its green policies, 44 percent of European travelers surveyed believe hotels don't provide enough information on sustainability practices to make a clear decision.

"There are a lot simple, cost-effective actions that hotels can take to reduce their environmental impact and become more sustainable, by looking at buildings, catering, laundry, staff behavior and their supply chain," Dominic Burbridge, associate director at the Carbon Trust, a consultancy on business sustainability, told edieEnergy. "Having worked with the hospitality industry for over a decade, we know that in almost every case there are always ways to implement some well-chosen initiatives for creating a greener, more efficient hotel. This results in saving money as well as enhancing the overall pleasurable and memorable experience for guests."

Suggested Articles

The company's main markets are still substantially affected by the measures rolled out to combat the COVID-19 health crisis.

Revenue per available room and occupancy increased over Q2, but uncertainty around the industry’s recovery remains.

The integration aims to provide hoteliers with seamless and complete visibility over group, catering and event sales performance activity.