Two RLHC leaders appointed to national boards

Two members of RLHC's (Red Lion Hotels Corporation) leadership team were named to national boards.

Bill Linehan, RLHC chief marketing officer, has been appointed to the Loyalty360 Board of Advisors by the Loyalty Marketers’ Association. The board is comprised of senior executives at Loyalty360 member and sponsor companies, representing both marketing technology providers and customer-focused brands. Members will help Loyalty360 develop clear metrics, best practices, standards and certifications related to customer experience, customer engagement, and other marketing processes within loyalty marketing. Loyalty360 will also tap board members to drive greater participation from the market, in the form of local networking events, research, awards and recognition.

Virtual Event

Hotel Optimization Part 3 | January 27, 2021

With 2020 behind us and widespread vaccine distribution on the horizon, the second half of the new year is looking up, but for Q1 (and most likely well into Q2) we’re very much still in the thick of what has undeniably been the lowest point of the pandemic. What can you be doing now to power through and set yourself up for a prosperous 2021 and beyond? Join us at Part 3 of Hotel Optimization – A Virtual Event on January 27 from 10am – 1:05pm ET for expert panels focused on getting you back to profitability.


Brian Quinn, RLHC SVP and chief franchise officer, is serving on the American Hotel & Lodging Association 2015-2016 board of directors as an at-large representative. Headquartered in Washington, D.C., AH&LA provides focused advocacy, communications support, and educational resources for an industry of more than 53,000 properties generating $176 billion in annual sales from 5 million guestrooms.