Valencia Group opens two new properties in late 2013

Valencia Group opened two new properties this winter. The Texas-based company opened Hotel Sorella Country Club Plaza in Kansas City, Mo., on Nov. 6, 2013, and the Dec. 24, 2013 debut of Lone Star Court in Austin, Texas.

“Our growth has been methodical and intentional," said Doyle Graham Jr., president of Valencia Group. "We have a proven ability to create authentic and unique identities for each of our hotel brands and are thrilled to expand our collection into the dynamic Austin and Kansas City markets.”
Sorella, Italian for sister, is positioned as the sibling to Valencia Group’s Hotel Valencia brand, which includes Hotel Valencia Riverwalk in San Antonio, Texas, and Hotel Valencia Santana Row in San Jose, Calif.  Hotel Sorella Country Club Plaza is the first expansion of the Hotel Sorella concept, which launched in Houston, Texas, in 2009 with Hotel Sorella CITYCENTRE.

Hotel Sorella Country Club Plaza has 132 guestrooms with nine suites, including a Presidential. A complimentary European breakfast will be served daily, and Wi-Fi will be available throughout the property and accommodations at no charge. Guests can enjoy premium dining and curated cocktails at Rosso restaurant and Bar Rosso, plus postcard views of the city from the gracefully styled rooftop pool terrace, complete with cabanas and fire pits.  The Kansas City jewel will also offer approximately 5,700 square feet of flexible meeting and event space.

Virtual Event


Survival in these times is highly dependent on a hotel's ability to quickly adapt and pivot their business to meet the current needs of travelers and the surrounding community. Join us for Optimization Part 2 – a FREE virtual event – as we bring together top players in the industry to discuss alternative uses when occupancy is down, ways to boost F&B revenue, how to help your staff adjust to new challenges and more, in a series of panels focused on how you can regain profitability during this crisis.

In Austin, Valencia Group premieres an upscale, retro-inspired court concept: Lone Star Court. The 123-room brand flagship was conceived with a “ranch-tech” vibe designed to appeal to both business and leisure travelers.

Lone Star Court will offer live music by an outdoor fire pit, a dipping pool reminiscent of a swimming hole and an onsite food trailer court. The restaurant and bar will be a destination for Austinites as well as visitors. The property will also have approximately 2,000 square feet of interior meeting space, a 1,600-square-foot covered pavilion and an adjacent, 1,800-square-foot lawn.

Suggested Articles

Champions For Better Business assists hotels with the logistics of removing furniture, fixtures and equipment as part of a renovation or conversion.

Occupancy, rate and revenue all were down from August, but not by significant amounts.

Patrick Barrett, Younes Atallah and Reggie Dominique will lead hotels in New Orleans, Santa Monica and Los Angeles, respectively.