Valerie Ferguson and Edward Maynard appointed as VPs of operations for Denihan Hospitality Group

Denihan Hospitality Group appointed Valerie Ferguson and Edward Maynard as VPs of operations. Ferguson and Maynard will provide leadership support to Denihan’s property operational teams by building out the company’s existing infrastructure and leveraging internal and external best practices to optimize the performance of Denihan’s portfolio. They report directly to Brooke Denihan Barrett, CEO of Denihan Hospitality.  

In her new role at Denihan, Ferguson oversees The James Chicago – Magnificent Mile, The James New York - SoHo, The James Royal Palm – Miami, The Liaison Capitol Hill (Washington, DC) and The Surrey (New York City). 

Maynard oversees the six-asset New York City portfolio that Denihan owns and operates in a joint venture with Pebblebrook Hotel Trust. This Manhattan-based collection includes The Benjamin, Affinia 50, Affinia Dumont, Affinia Gardens, Affinia Manhattan and Affinia Shelburne. 


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Ferguson has been a leader in hospitality and tourism across the country. She has enjoyed a hospitality career across disciplines – including operations, brand management and sales & marketing – in senior roles for Loews Hotels Corporation, Ritz Carlton and Hyatt Hotels Corporation. She most recently served as VP, brand management and operations for Loews Hotels Corporation in Atlanta and as regional VP/managing director over six Loews properties in the Northeast. She is a past chairman of the American Hotel and Lodging Association (AH&LA) where she spearheaded ‘Opportunity of a Lifetime,’ a campaign organized to promote hospitality careers throughout the United States. She received a Bachelor of Arts degree in Government from the University of San Francisco.   

Maynard joins Denihan after serving as GM of The Westin New York Grand Central where he oversaw its 2012 conversion. He spent eight years at Starwood, where he was also general manager of W New York and W New York Union Square. Earlier, with Ian Schrager Hotels, Maynard was general manager of the Gramercy Park Hotel – where he managed the closure and conversion of the property – and the Royalton Hotel, both located in New York City. He began his career with Marriott, and eventually served as corporate director of operations and development for Princess Hotels International and VP of operations for Baymont Inns and Suites. Maynard earned his degree in Hotel/Restaurant and Resort Management Administration from Paul Smith’s College of Arts and Science, Paul Smith’s, N.Y. He is a member of the board of directors of the New York State Hospitality and Tourism Association.