Extended-stay economy brand Value Place hired Bruce Haase as CEO of the company, effective April 11, 2014. Haase replaces previous Value Place CEO Dan Weber, who left the company Jan. 31, according to the Wichita Business Journal.
Hospitality Net reported that Haase will be based at the Value Place corporate headquarters in Wichita, Kan., where he will lead the company's executive team. Haase comes from Choice Hotels International, where he spent the last 12 years overseeing the company's global operating functions, including brand management, marketing, franchise development, franchisee relations, international operations, loyalty, e-commerce and procurement.
In an interview with Hotel Management, Value Place president and COO Kyle Rogg also revealed a new design prototype for the brand, "2.1," which launched first in an Alpharetta, Ga., property. The new prototype places greater emphasis on energy management, such as more efficient PTACs, and Rogg says the prototype can save franchises as much as 30 percent in costs.
In the past year, Value Place also hired Ron Burgett, the former head of franchise development at Red Lion Hotels, as its new EVP of franchise development, to spearhead the company's continued growth. In January of 2014, the company revealed a new national growth strategy that aims to increase the number of its corporate and franchise-developed properties in the US. Expansion plans for Value Place over the next three years include construction in metropolitan markets, namely Atlanta, Cleveland, Denver and southeast Florida.
The brand also completed five $500,000 hotel renovations at properties in Lubbock, Texas; Greenwood, Ind.; Akron and Mentor, Ohio as of last month.