Viceroy Hotel Group names new GM of San Francisco's Hotel Zelos

A guestroom in the Hotel Zelos San Francisco. Photo credit: Viceroy Hotel Group

Viceroy Hotel Group appointed Ashley Gochnauer as the new GM of Hotel Zelos San Francisco. A hospitality professional with more than a decade of experience, Gochnauer is dedicated to the continued growth and success of Hotel Zelos and the hotel's restaurant, bar and lounge, Dirty Habit.

Ashley Gochnauer. Photo credit: 
Viceroy Hotel Group

“Ashley is a welcome addition to the Hotel Zelos team,” Mike Walsh, SVP of hotel operations at Viceroy Hotel Group, said in a statement. “Ashley brings with her impressive hospitality experience culled from world-class properties, as well as proven leadership skills that will enable her to take Hotel Zelos to new heights. We look forward to seeing her amplify the guest experience, ensuring Hotel Zelos is among the very best contemporary boutique hotels in San Francisco.”

Gochnauer's new role brings her full circle with Viceroy Hotel Group, where she previously worked as director of guest services at Viceroy Santa Monica. Over the past few years, she has held leadership positions at notable properties including The London West Hollywood in Beverly Hills, W New York, and most recently, at the Kimpton Everly Hotel Hollywood as the opening GM, where she helped the property earn a No. 1 ranking on TripAdvisor. Additionally, Gochnauer dedicated more than six years working with Kimpton Hotels & Restaurants at both the Kimpton Palomar Beverly Hills and Kimpton Hotel Wilshire.


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“It is so exciting to be working for Viceroy Hotel Group again—I am constantly impressed by the company’s unique vision and approach to the art of hospitality,” Gochnauer said in a statement. “I especially look forward to working with the stellar team at Hotel Zelos to build upon the property’s already outstanding accomplishments in San Francisco’s vibrant SoMa district. Having grown up in Berkeley, it is the best feeling to return to the Bay Area where I can be closer to family… and of course explore the city’s unbeatable food scene!”

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