Virgin Hotels, alongside the LAM group, began construction on the Virgin Hotel New York City. Located in the NOMAD neighborhood, the property will serve as the brand's flagship hotel.
"New York City isn't just a destination for the Virgin airlines, but a place where some of the most successful Virgin brands have been incubated," said Sir Richard Branson, founder of Virgin Group. "It's a very special city to the Virgin brand and I'm elated that Virgin Hotels will soon call it home."
The hotel is slated to open in 2018 with 463 rooms, plus multiple concept suites, a rooftop pool and multiple dining outlets, including The Commons Club and a rooftop bar. The first and second floors will be occupied with high end shopping, while Virgin Hotels will populate the floors above. Virgin Hotels is aiming to achieve LEED certification.