Voice of the GM: Rate, RevPAR and a positive outlook for 2014

Click here for Part Four: Budget Spending

Last year 62 percent of GM survey respondents said they expected 2013 to be better than 2012. Turns out, last year's respondents were spot-on; 62 percent of you this year say the current environment in the lodging industry is better than it was last year.


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That positive outlook led to some significant rate pushes. This year 63.7 percent of you were able to raise your average daily rate by 0.1 percent to 9.9 percent, compared to about 59 percent of respondents who hit those goals last year.

For the second consecutive year the largest chunk of you have seen occupancy increase 0.1 percent to 4.9 percent. However, a significant group of you report occupancy decreases this year. Last year about 19 percent of GMs saw year-over-year occupancy losses, while this year nearly 25 percent of you have seen some degree of occupancy loss over the last 12 months.

That means your strong revenue per available room numbers continue to be driven by ADR. This year 58.8 percent of you say ADR was behind RevPAR gains, compared to 51.7 percent of GMs who said the same last year.  

About the survey
Hotel Management’s annual Voice of the GM Survey (now in its ninth year) takes the pulse of the industry from the viewpoint of the man or woman in charge on the ground—the GM. Nearly 1,000 GMs responded to our survey, which we conducted online in September and October and published in November. We organized results into five sections: About You, About Your Hotel, About Your People and Your Reputation, About Your Budget and About Your Bottom Line. We will present summaries of this year's results over the next week. Click here to download complete survey results including charts and infographics. Click here for Part One: About You.

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