In W Bogota, Starwood expands brand in Latin America

W Hotels Worldwide debuted in Colombia with the W Bogota.

Owned by Terranum and operated by Starwood, W Bogota is the 46th W Hotel worldwide and third W Hotel in Latin America after W Santiago and W Mexico City. The hotel has 168 guestrooms and suites. Starwood currently has 84 hotels in operation and 16 in the pipeline.

“Starwood has been aggressively expanding its presence in Latin America and is on track to reach 100 hotels by 2017,” said Jorge Giannattasio, chief of Latin America operations and global initiatives, Starwood Hotels & Resorts. “Colombia is a priority market for our company, and we are certain that there is no better time than now to introduce this completely new lifestyle and modern luxury concept into the country.”

FREE DAILY NEWSLETTER

Like this story? Subscribe to Operations!

Hospitality professionals turn to Operations as their go-to source for breaking news on guest rooms, food & beverage, hospitality trends, management, and more. Sign up today to get news and updates delivered to your inbox daily and read on the go.

Suggested Articles

SpringHill Suites by Marriott, TownePlace Suites by Marriott and Home2 Suites by Hilton debuted five new hotels across the South during the past few weeks.

During the Forum, a range of travel businesses discussed the industry's responsibility to the world, as well as changing trends.

Mónica León Bernstein joined Crestline as SVP/general counsel after six years with Interstate Hotels & Resorts.