W San Francisco appoints new director of style

The living room of the W San Francisco. Photo credit: W Hotels

W San Francisco just got a little more stylish. The hotel appointed Leila Reyes to the director of style position, where she will oversee teams that will successfully execute all housekeeping operations, as well as ensure guest satisfaction and the property’s brand creativity and procedures are highlighted in all guestrooms and facilities. As the director of style, Reyes will play a role in implementing W Hotel’s brand styling in guestrooms, guest facilities and the Living Room at W San Francisco, which includes anything from flower arrangement and holiday decoration to meeting ambiance, adding a visual component to the standard housekeeping service. She joins W San Francisco with more than 10 years of experience working in the hospitality industry at several luxury hotels and resorts. 

“Leila is a seasoned professional with an extensive background in the hospitality industry and is a valuable asset to our team,” Roger Huldi, GM of W San Francisco, said in a statement. “We look forward to the creativity, style and dedication she will contribute to the property to ensure that all brand standards and guest satisfaction are being elevated.”

The director of style will ensure that W Hotel brand standards, guest and employee satisfaction, and the hotel's maximum financial performances are consistently being met. Reyes will also be responsible for managing housekeeping operations, overseeing departmental costs and ensuring exceptional customer service standards are met, as well as conducting human resource activities for the staff.  


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Reyes is an advocate for sustainable housekeeping practices at W San Francisco. She manages the Clean the World bathroom amenities program, where all discarded soap bars and plastic bottles from all guest rooms are given a second life through a robust recycling program. Additionally, the hotel has a Nespresso recycling program that properly recycles the large amounts of coffee pods that are thrown away from each of the guestrooms. W San Francisco rooms also use sustainable lighting, with more than 50 percent of the room lighting and 90 percent of the back-of-house lighting being energy efficient.

Before joining W San Francisco, Reyes worked at The Ritz-Carlton, San Francisco as the assistant director of housekeeping, where she managed the highest level of guestroom cleanliness and service satisfaction. Her hospitality career began in Puerto Rico, where she worked at the San Juan Marriott Resort & Stellaris Casino, followed by a position at the InterContinental San Juan Resort & Casino in 2010. She was also a part of the opening team at Dorado Beach, a Ritz-Carlton Reserve in 2012. Reyes is a native of Puerto Rico and is fluent in English and Spanish, with basic knowledge of Cantonese, French and German and has a passion for salsa dancing and trying new restaurants.