Starwood Hotels & resorts opened the Westin Chongqing Liberation Square hotel in China, its first hotel in southwest China. More importantly however, this marks the 200th Westin opening worldwide.
According to Hotel News Resource, Starwood is stepping up the development of its Westin properties as it reaches the 200-hotel milestone, planning for three more Westin hotels in China (the Westin Zhujiajian Resort in Zhoushan, The Westin Blue Bay Resort in Qingshui Bay, Hainan and The Westin Haikou in Hainan). Starwood also plans to open nine new Westin hotels worldwide during 2014, and is shooting for 30 more openings by the end of 2016. The draw of the Asian travel market can be attributed to this development surge, with nearly half of these new Westin hotels opening in the Asia Pacific.
“In just the past five years, Westin has evolved from a primarily North American brand to a global growth leader due to the tremendous worldwide appeal of its distinctive wellness positioning. We are experiencing rapid growth not only in Asia Pacific, but also in the Middle East and throughout the Americas,” Brian Povinelli, Global Brand Leader for Westin Hotels & Resorts and Le Meridien, said in a statement.
Westin will open the Westin Delhi NCR Noida next year in India as the brand attempts to grow its portfolio in the country by 50 percent over the next three years, according to Incentive Travel & Corporate Meetings. The Westin brand will also open two hotels in Indonesia over the next two years, and is aiming to triple its Middle East portfolio by 2016 with new hotels in Saudi Arabia, Jordan and the United Arab Emirates.
Development has not slowed in the Americas, either. Earlier this month, the city of Milwaukee, Wis., began planning for a 200-room Westin hotel to be developed in the city's downtown lakefront area, according to the Milwaukee Wisconsin Journal Sentinel. The construction site is owned by U.S. Bank, and Jackson Street Management, which operates an Aloft Hotel in the city, is planning to build the property. Milwaukee is a goof fit for a hotel of this size, as room demand rose 8.5 percent in 2013 while supply only increased 8 percent.