When it comes to brand value, Hilton is tops, says one

Valuable Brands

How do you measure the value of a brand? Brand Finance, a UK-based independent brand valuation and strategy consultancy, believes it knows how.

Every year it scrutinizes thousands of the world’s top brands, and ranks them. It's unveiled this year's top 50 hotel brands by value, part of its Brand Finance Hotels 50.

Who is #1? According to Brand Finance, Hilton takes the crown, with a value of US$7.8 billion up by a third on last year’s value of US$5.8 billion. Hilton Worldwide also was tabulated as the most valuable group. Six Hilton Worldwide brands were in the top 50, totalling US$13.3 billion, with Hilton at the top to Waldorf Astoria, which came in at 50.

FREE DAILY NEWSLETTER

Like this story? Subscribe to Operations & Technology!

Hospitality professionals turn to Operations & Technology as their go-to source for breaking news on guestrooms, food & beverage, hospitality and technology trends, management and more. Sign up today to get news and updates delivered to your inbox daily and read on the go.

Marriott came in at second place with a brand value of US$5.3 billion. Marriott International has more brands in the top 50 than Hilton, eight in total, however, its combined value is lower, at US$12 billion. Starwood, recently acquired by Marriott, is the third most significant group by brand value, its six brands being valued at US$6.7 billion.

Click here for the explanation of how Brand Finance makes its brand calculations. Otherwise, enjoy the chart.

 

Suggested Articles

Here’s what you need to know about a variety of financing options to consider in today’s environment as you move to finance your next project.

The company, in partnership with American Express, will donate up to 1 million hotel roomnights across the United States through May 31.

Moves include accessing an additional $100 million on the company’s $250 million senior revolving line of credit and cost containment.