White Lodging to manage new Milwaukee SpringHill Suites

White Lodging is partnering with Milwaukee-based Jackson Street Holdings to manage the 155-suite SpringHill Suites Milwaukee Downtown. Located at the corner of 4th and Wells streets, the SpringHill Suites Milwaukee Downtown, which is scheduled to open in spring 2016, will operate as a Marriott franchise, owned by JSWD Commerce, an affiliate of Jackson Street Holdings and managed by White Lodging Services.

The SpringHill Suites Milwaukee Downtown is located at 744 N. 4th St, and will occupy a converted historic office building built in 1928, known as the Commerce Building. Located downtown across the street from Milwaukee's convention center, the Wisconsin Center, the hotel offers guests access from the Historic Third Ward district, the shores of Lake Michigan and the Milwaukee River Walk. The property will be the first new hotel to be connected to the Wisconsin Center in 15 years.

Virtual Event

HOTEL OPTIMIZATION PART 2 | SEPTEMBER 10 & 24, 2020

Survival in these times is highly dependent on a hotel's ability to quickly adapt and pivot their business to meet the current needs of travelers and the surrounding community. Join us for Optimization Part 2 – a FREE virtual event – as we bring together top players in the industry to discuss alternative uses when occupancy is down, ways to boost F&B revenue, how to help your staff adjust to new challenges and more, in a series of panels focused on how you can regain profitability during this crisis.


White Lodging currently manages the Milwaukee Marriott Downtown, also owned by Jackson Street Holdings. The hotel will open under the leadership of GM Michael Aftanski. A graduate of Arizona State University, Aftanski has more than 15 years of hospitality experience. Most recently, he was the GM of the Hilton Garden Inn Scottsdale.

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