This is part two in a series on entertainment on demand. Click here for part one: How entertainment on demand is matching guest needs.
While over-the-top content is gaining more traction in hotels, traditional video on demand still garners interest across every hotel segment. Kara Heermans, VP of product management and user experience at Sonifi Solutions, said that 40 percent of users who browse on-demand content make a purchase.
“Based on feedback there is demand, and video on demand is an expected amenity,” Heermans said. “OTT content offers even more options.”
Fred Crespo, director of technology and business development at Samsung Electronics, said that studies have drawn the attention of hoteliers to millennials’ spending habits and if they are impacting the entertainment side of the guestroom. Crespo said that the millennial mindset toward entertainment is changing the way other travelers approach technology.
“We are reducing the technology footprint and lowering costs at the same time, spreading it down the segmentations,” he said. “Enhanced features are no longer relegated to the upper end. Limited-service hotels can now afford smart TVs, and they don’t require set-top boxes or racks of equipment.”