Wyndham Hotel Group launched a new Turkish-language website to support its expansion in the market.
Wyndham is the largest hotel company in Turkey based on the number of open and operating hotels. Currently, it has 30 properties in the country under the Wyndham Hotels and Resorts (four hotels), TRYP by Wyndham (two hotels) and Ramada (24 hotels) brands.
Hotels across all three brands are now bookable on a single Turkish-language website, www.wyndhamhotelgroup.com.tr. The launch of the platform, which includes content and promotions for Turkish-speaking markets, is part of Wyndham Hotel Group’s overall strategy to drive more bookings directly through proprietary online distribution channels.
“I’m thrilled that as the market leader in Turkey, we are able to support our brands and provide direct access to guests in-language,” said Rui Barros, Wyndham Hotel Group’s SVP and managing director, Europe, Middle East, Africa and Indian Ocean. “Our new Turkish website will enable us to better serve the growing number of travellers in the market as well as help us deliver more bookings to our hotels at the highest rates and the lowest cost of distribution.”
Guests staying at any of the hotels in Turkey who are members of Wyndham Rewards, the free-to-join guest loyalty program of Wyndham Hotel Group, will be able to earn points, which may be redeemed for a wide variety of reward options including free hotel stays, air travel, gift cards for retailers and more. Information is available at www.wyndhamrewards.com.