Wyndham launches new loyalty program and umbrella marketing campaign

Wyndham Hotel Group launched its new loyalty program, Wyndham Rewards, alongside the debut of a multi-million-dollar, integrated umbrella marketing campaign.

Conceived and produced in partnership with People Ideas & Culture’s Group Company CY&N by PI&C, Wyndham Rewards is investing $100 million in the new campaign, which stars Kristofer Hivju from “Game of Thrones” and “Force Majeure,” and includes playful TV and radio spots, digital media assets and on-property collateral at more than 7,500 hotels worldwide.

CY&N by PI&C produced the campaign and assembled a team, including director Mike Maguire of MJZ who produced the TV shoot, costume designer and fashion stylist Mr. Gammon, and photographers Jill Greenberg and Todd Selby for the Wyzard and lifestyle photography. The Wyzard marks the first advertising character ever used by the company in an umbrella marketing campaign.

Virtual Roundtable

Post COVID-19: The New Guest Experience

Join Hotel Management’s Elaine Simon for our latest roundtable—Post COVID-19: The New Guest Experience. The experts on the panel will share how to inspire guest confidence that hotels are safe and clean and how to win back guest business.

Debuting globally but with a focus on the U.S. and Canada, the campaign includes multiple TV spots on cable networks such as ABC Family, ESPN and TBS, along with significant investments in digital video, radio and unique social media content.

Suggested Articles

The company has seen resilient performance from its Holiday Inn brand family, in addition to signing almost 100 properties under the flags in H1 2020.

The report suggests the hotel industry has made “promising” weekly occupancy gains since the low point of the pandemic.

Former Director of Operations Kimberly O’Fallon has been promoted to help drive the company’s growth plans.