Accor will build about one third of its 100 planned mainland China hotels in tourist destinations, reports the South China Morning Post.
"Domestic tourism on the mainland was 'growing at a rate of knots,'" Michael Issenberg, Accor's Asia-Pacific chairman tells the SCMP. "If people acquire wealth, they want to travel. That's been the big change. Even five years ago, it was all cities."
The hotel chain has already opened sites on ski slopes near the North Korean border, a beach resort on Hainan Island and a central Chinese forest park among its 128 mainland hotels.
The chain is also building six new hotels in Myanmar.