Amaris invests £5.6M to convert Brighton hotel to Jurys Inn

Dallas-based private equity firm Lone Star's five-month-old Amaris Hospitality Group is set to invest £5.6 million in the rebranding and refurbishment of the Waterfront Hotel in Brighton. The hotel will become the second Jurys Inn hotel in the city, and will be renamed the Jurys Inn Brighton Waterfront.

The announcement is part of the group’s £100-million investment program in rebranding 22 of its 89 hotels, Buying Business Travel reports.

Amaris Hospitality CEO John Brennan said that he expects to complete the transformation of both Brighton hotels by the end of 2016. 

Virtual Event

HOTEL OPTIMIZATION PART 2 | SEPTEMBER 10 & 24, 2020

Survival in these times is highly dependent on a hotel's ability to quickly adapt and pivot their business to meet the current needs of travelers and the surrounding community. Join us for Optimization Part 2 – a FREE virtual event – as we bring together top players in the industry to discuss alternative uses when occupancy is down, ways to boost F&B revenue, how to help your staff adjust to new challenges and more, in a series of panels focused on how you can regain profitability during this crisis.


 

Suggested Articles

Many hotel owners will find themselves in the uncomfortable and unfamiliar position of deciding on a course of action for negotiating with their lende

For the week of Sept. 6-12, occupancy reached 48.5 percent, down 1.6 percent from the previous week.

Tisch joined Loews Hotels & Co in June 2017 from Loews Corp., where he was a VP.