Expanding its verticals beyond ownership, London-based real estate investment company Aprirose has launched its own hotel-operating platform.
The platform will be operated initially in conjunction with operator Kew Green Hotels, which will provide systems and support while the new service is established. The company will continue to work with existing company RBH Management on its Mercure Bristol Holland House and Hampton by Hilton London Docklands hotels.
Aprirose now has 25 hotel assets under a number of international brands from the major franchisors, including Hilton, Marriott International, AccorHotels, plus its own QHotels brand, which it acquired just over a year ago. Seven QHotels either rebranded or are rebranding, with five joining Hilton's Doubletree brand last year and two joining Marriott's Delta brand this year.
“The creation of our own hotel operating platform is an exciting new development in the growth and evolution of our hotel portfolio as we have further expansion plans nationally and internationally,” said Tim Shearman, CEO, Aprirose Hotels. “It demonstrates our long-term commitment to the sector and will allow us to recruit industry-leading talent and drive value for our clients. By initially working with the experienced Kew Green Hotels team it will allow us to hit the ground running.”
“These additions are part of our continued strategy to grow our managed division alongside our owned estate, with a target to reach a portfolio of in excess of 100 hotels,” said Alex Pritchard, CEO of Kew Green Hotels Ltd.