“Since the launch of Vīb we have had tremendous interest from hotel developers and are especially pleased with the response from developers who have not previously developed Best Western hotels,” said Ron Pohl, SVP Brand Management. “Vīb is really gaining traction because it is the only boutique concept designed for the upper midscale hotel segment and fills a niche that developers and customers want.”
In addition to the previously announced Vīb hotel projects in Chicago, Miami and Seoul, South Korea, the following Vīb hotels are expected to be open by the end of 2016:
- The 200-room Los Angeles Vīb
- The 150-room Miami Vīb. This is the second Vīb under development in Miami.
- The 81-room Staten Island Vīb
- The 112-room Little Rock Vīb
- The 90-room Springfield Vīb