Best Western, Avios Group partner for shared loyalty program benefits

The hotel, which is more than 100 years old, recently completed a full renovation to mix a modern design with historic accents.
Best Western Premier Historic Travelers Hotel

Late last month, Best Western Hotels & Resorts and Avios Group announced a new partnership that will let Best Western Rewards members collect 500 Avios points per stay at any Best Western-branded hotel worldwide. 

Avios is the rewards currency used by several international airlines, including Aer Lingus, British Airways, Flybe, Iberia, kulula.com and Meridiana.

The partnership will let Avios users use Best Western’s network of 4,100+ global hotels worldwide. Avios collected during a Best Western stay can be used toward flights, upgrades, hotel stays, days out and more. The offer is open to BWR members who are also members of the loyalty programs Aer Club from Aer Lingus, the British Airways Executive Club, Iberia Plus, Meridiana Club or the Avios Travel Rewards Programme.

Virtual Event

Hotel Optimization Part 3 | January 27, 2021

With 2020 behind us and widespread vaccine distribution on the horizon, the second half of the new year is looking up, but for Q1 (and most likely well into Q2) we’re very much still in the thick of what has undeniably been the lowest point of the pandemic. What can you be doing now to power through and set yourself up for a prosperous 2021 and beyond? Join us at Part 3 of Hotel Optimization – A Virtual Event on January 27 from 10am – 1:05pm ET for expert panels focused on getting you back to profitability.


Avios customers who are already BWR members can also change their existing BWR points into Avios, receiving 1,000 Avios for every 5,000 BWR points.

Customers who want to collect Avios when staying at a Best Western-branded hotel should enroll in the BWR program at bestwestern.com/rewards, and then add their AerClub, British Airways Executive Club, Iberia Plus, Meridiana Club or Avios Travel Rewards Programme membership number to their account and select Avios as their earning preference.  

Neville Graham, managing director international member services at Best Western Hotels & Resorts, will be a featured speaker at the Mediterranean Resort & Hotel Real Estate Forum in Tarragona, Spain, Oct. 16-18. Best Western is one of the sponsors of the event.

Related Content:

What hotel investors can learn from the second-home market
Room Mate Hotels pushes out of urban locales into resort markets
Mediterranean misfortune leaves Spain as an attractive investment opportunity
Six-brand-strong Best Western takes aim at Med region

5 questions for Patron Capital's Camil Yazbeck
5 questions with LMEY Investments' Marc Sontag
5 questions for Equant Analytics' Thanos Papasavvas