Best Western, Avios Group partner for shared loyalty program benefits

The hotel, which is more than 100 years old, recently completed a full renovation to mix a modern design with historic accents.
Best Western Premier Historic Travelers Hotel

Late last month, Best Western Hotels & Resorts and Avios Group announced a new partnership that will let Best Western Rewards members collect 500 Avios points per stay at any Best Western-branded hotel worldwide. 

Avios is the rewards currency used by several international airlines, including Aer Lingus, British Airways, Flybe, Iberia, and Meridiana.

The partnership will let Avios users use Best Western’s network of 4,100+ global hotels worldwide. Avios collected during a Best Western stay can be used toward flights, upgrades, hotel stays, days out and more. The offer is open to BWR members who are also members of the loyalty programs Aer Club from Aer Lingus, the British Airways Executive Club, Iberia Plus, Meridiana Club or the Avios Travel Rewards Programme.

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Avios customers who are already BWR members can also change their existing BWR points into Avios, receiving 1,000 Avios for every 5,000 BWR points.

Customers who want to collect Avios when staying at a Best Western-branded hotel should enroll in the BWR program at, and then add their AerClub, British Airways Executive Club, Iberia Plus, Meridiana Club or Avios Travel Rewards Programme membership number to their account and select Avios as their earning preference.  

Neville Graham, managing director international member services at Best Western Hotels & Resorts, will be a featured speaker at the Mediterranean Resort & Hotel Real Estate Forum in Tarragona, Spain, Oct. 16-18. Best Western is one of the sponsors of the event.

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